Board of Directors
Pacific Beach Coalition (PBC) is led by a volunteer President and a volunteer Board of Directors comprised of corporate and community leaders who donate their time and talent to running PBC’s current education and field programs in the most impactful and rewarding way.
Board of Directors
Lynn Adams (President) has led our growing team of Earth Heroes since assuming her role in 2005, fulfilling multiple volunteer capacities that have engaged a diverse community of coastal stewards in learning and taking action through our field and education programs. From coordinating our Adopt a Beach Program, expanding Earth Day & EcoFest‘s presence and impact in the Bay Area, establishing our School Assembly, Give Back and Local Business Programs, to her hands-on involvement in restoring native habitat, guiding beach and community cleanups, and fostering media relations, Lynn has championed our mission of protecting the ocean, coastal habitat and wildlife.
Jim Fithian (Chair) has been an active volunteer member since 1997. He established our first beach cleanup and has led monthly cleanups since September 1998 for our first Adopt-A-Beach site at Linda Mar as its site co-captain along with wife Ana. His focus on direct ‘eco-action’ began while dogwalking (and picking up litter) along Pacifica’s shoreline which evolved into leading by example to inspire Pacifica to be an environmentally responsible city. He participates in education, advocacy and other hands-on activities to guide current and future generations, including school and civic groups, to be engaged as lifelong stewards.
Ana Garcia (Vice Chair & Secretary) has been an active volunteer member of our Earth Hero team since 1997. She established our first beach cleanup and has led monthly cleanups since September 1998 for our first Adopt-A-Beach site at Linda Mar as site co-captain alongside husband Jim. Dedicated to being part of the solution, she has been a vital part of setting the foundation for the coalition since her involvement began while dogwalking (and picking up litter) along Pacifica’s shoreline, and has evolved into a wide variety of important roles steadily guiding our team and volunteers.
Larry Wuerstle (Treasurer) was born, raised, and educated in San Francisco and moved to Linda Mar in 1989. He retired after 38 years in Federal government service in 2018 and has a background in community development and grant administration. As part of a work-related community service project, in 2005, he began an effort to supplement the City’s maintenance of the Linda Mar Beach trail and has continued that effort on his own since that time. He also participates in a number of other divergent activities, including becoming a Certified Master Gardener in January 2020.
Amanda Chall has worked in tourism and hospitality for over 30 years around the world, including San Francisco. After moving to Pacifica in 2006 she became involved with PBC after attending a Surf Movie night. She helps arrange special events such as the EcoFest and Surf Movie, procures raffle prizes and schedules volunteers. She volunteered as the Director of Partnerships for the first 3 years of the Half Moon Bay International Marathon and is a member of Pacifica Runners and Coastside Running Club.
Celine Gerakin joined volunteer cleanups in Pacifica and Daly City then signed on to become our site captain leading cleanups at our newest Adopt-A-Beach site at Pillar Point Harbor in 2014. In addition to beach cleanups, Celine is involved in fishing line recycling and water quality programs. She was recognized by the San Mateo County Harbor Commission as recipient of their 2014 Environmental Leader Award in Half Moon Bay. By profession, Celine is an online marketing director, she earned a masters in business and marketing in her hometown of Paris and she lives on a sail boat at Pillar Point.
Mark Hubbell spent thirty-five years of his career in the Tech industry in the corporate communications and experiential marketing department. There, he managed teams and was responsible for developing and producing many large scale, award winning projects world-wide. Mark is an outdoor enthusiast and has been an environmental activist since 1972.
Jen Matic (van der Straaten) returned to her native California after almost 2 decades on the East Coast. Her love of the ocean has always kept her near the water so moving Coastside was a wonderful opportunity. Participating in local beach cleanups with her son, Jen was inspired to join Pacific Beach Coalition to actively honor the balance and perspective the ocean provides. A Creative Director by trade, Jen leads creative work for iconic brands in the fashion, sport and music industries.
Margo Meiman has been volunteering with the PBC in a variety of roles since 2006. In addition to her current position as Secretary, she serves as a substitute site captain and is the point person for the PBC’s annual participation in Pacifica’s Fogfest. Margo is proud to be a part of PBC’s efforts to educate and inspire people of all ages to take care of our coast and our environment.
Other Amazing Team Members
Business Director: Shivani Ganguly
Shivani has led finance, operations, and strategy for non-profits and mission driven businesses for over twenty years. A Bay Area resident for twenty-five years, she resides in Pacifica with her son and their pets. She loves gardening, cooking, yoga, and exploring the beaches and forests of the San Mateo County coast.
Cigarette Filter Pollution Project Coordinator: Meredith Hagedorn
Meredith was the founder and artist director of the Dragon Productions Theatre Company in Redwood City. But after she moved to the coast she decided to get involved with PBC to help us end cigarette filters litter.