The Pacific Beach Coalition creates positive and lasting change within our coastal communities.

This giving season, we’re asking you to Flock Together for a Healthier Coastline to make a lasting impact. Our beaches and coastal waters are vital ecosystems that support a diverse range of marine life, including our Earth Honoree the brown pelican, and provide a place of peace and recreation for our community. Yet, they are under constant threat from pollution, litter, and invasive plant species.

This year alone, more than 10,000 dedicated volunteers have already risen to the occasion to remove trash from our beaches and neighborhoods, collect toxic cigarette filters, and restore coastal habitat.

But there is still so much more work to be done.

We’re calling on our coastside community to Fuel Our Flock so we can soar to new heights. Our $10,000 fundraising goal this giving season will enable us to:

• Continue organizing monthly cleanup and habitat restoration events and mobilizing volunteers of all ages to participate in community action.
• Bring educational programs to more local schools to teach the next generation about the importance of conservation and how to prevent litter before it starts.
• Purchase and install more native plant species in sensitive coastal habitats. 

Every donation, no matter the size, moves us closer to a cleaner, healthier coast. Be a part of our flock and make a donation to help us end litter and preserve our coastal home for future generations.

Three other ways to support PBC

• Join our flock by becoming a volunteer! Give your time at any of our 13 monthly events.
• Book a private cleanup or habitat restoration Give Back event with your coworkers.
• Be the wind beneath our wings and sponsor our annual initiatives such as EcoFest or Coastal Cleanup Day.

Check out the inspiring things we’ve accomplished in 2025 so far.

1. We clean up beaches, streets, parks, and neighborhoods in Pacifica and beyond

As of November 25, 2025, our dedicated volunteers have done an incredible job removing trash from our streets and beaches.

• 786 events
• 10,380 volunteers
• 20,819 pounds of trash
• 2,226 pounds of recycling

2. We restore native habitats by removing invasive weeds and planting native plants

Our monthly habitat restoration initiatives provide a unique hands-on learning experience for participants to gain a greater appreciation for nature and preserving habitat, wildlife, and the coastal environment.

• 536 native plants planted
• 4,953 square yards mulched
• 30,389 green waste (compost/weeds)

3. We fight against cigarette filters and keep harmful chemicals out of our waterways

Cigarette filters are extremely toxic and contain almost 15,000 microplastic fibers. It’s true! They’re also the number one littered item in the world. Since 2014, we collected and recycled a staggering 2.4 million filters. That amounts to about 2,400 pounds.

Volunteers, who participate in our beach cleanups, collect the filters and keep them aside in a separate container to be individually counted at the end of each event. This allows us to send them to TerraCycle to be recycled and made into various products like this cool picnic table at Mussel Rock. We also host an annual fall Butt Blitz during which participants pick up as many butts as they can before the winter rains wash them into our waterways and the ocean.

• 96,781 cigarette filters collected during the 2025 Butt Blitz
• 279,779 cigarette filters collected as of November 25, 2025

4. We educate students and teachers during our school assemblies

Our fun and engaging school assemblies are hosted by PBC naturalists and bring the wonders of the ocean to the classroom. Each assembly is an opportunity to inspire the next generation of Earth Heroes.

• 18 school assemblies
• 15 schools
• 4,492 students

5. We bring education to the beaches and local communities

Our professional naturalists join beach cleanups with items to see and touch and to educate volunteers on local wildlife, geology, and plants. Our naturalists have a wealth of knowledge and are marine biologists, docents from Fitzgerald Marine Reserve, and long-time members of the community who have studied and documented our coastal environment. They also host special events throughout the year.

• 11 site locations
• Guided native plant walk
• Pelican paddle and kayak
• Tide pooling

6. We organize the biggest eco-friendly event in the Bay Area with Earth Day of Action

Earth Day of Action is an annual day marked by collective action and environmental stewardship. The festivities include educational talks, interactive exhibits for kids, and activities that bring our community closer to the marine environments we strive to protect.

• 1,339 volunteers
• 2,015 pounds of trash
• 210 pounds of recycling
• 10,716 cigarette filters
• 8,259 pounds of green waste (compost/weeds)
• 25 native plants planted
• 700 square yards mulched
• 4,000+ attendees at PelicanFest

7. We love our ocean, coastline, and community

Each piece of plastic picked up and every cigarette filter collected represents a life saved in our ocean and a step toward a healthier planet. We do our best to protect and preserve our ocean and hope you will donate today to help us keep our programs and all of our actions alive!

• $5 provides a lid for our butt collection bins
• $25 provides 5 native plants for a habitat restoration 
• $75 provides a naturalist for a cleanup 
• $250 provides an assembly to a whole school

When you donate to PBC, a community-based nonprofit organization, you become a part of the Coastal Guardians Club — a collective effort to protect our oceans and coastlines for generations to come. Donate once or make it a recurring donation.

• Shorebird Supporter (up to $100): As a Shorebird Supporter, you help us preserve the beauty of our beaches and shoreline.
• Dolphin Defender ($250): Join as a Dolphin Defender and actively contribute to the protection and conservation of our ocean’s wildlife.
• Kelp Keeper ($500): Become a Kelp Keeper and support vital projects that help preserve our coastal ecosystems.
• Whale Warrior (+$1000): As a Whale Warrior, your generous contribution ensures the sustainability of our oceans for future generations.

Donate today to help us achieve our mission of preserving the ocean, coastal habitat, and wildlife, and ending litter, through advocacy, education, community-building, and citizen action.

Thank you for your generosity!