The Pacific Beach Coalition’s President Lynn Adams will retire at the end of 2025. Lynn leaves behind a storied career, and our community is filled with deep gratitude for her leadership and service as president since 2007.

Here’s a snapshot of the impact* our volunteers and organization have made under her purview:

• 189,605 volunteers
• 402,375 pounds of landfill trash
• 60,215 pounds of recyclables
• 407,150 pounds of green waste
• 2,406,520 cigarette filters
• 6,796 corporate and school Give Back events
• 13,998 school assemblies
• 477,795 native plants
• 1.2 miles of coastal habitat restored

Most importantly, Lynn motivated, educated, empowered, and mentored thousands of individuals who went on to pay it forward. The ripple of her impact is enormous.

Read Lynn’s Letter to PBC’s Supporters

Dear volunteers, members, donors, and fans of the Pacific Beach Coalition,

You have blessed my life and created an amazing career for me and a PBC legacy that has been a blessing to all. I recall in 2007 having a vision of what our community could be in 2015, and I woke up in the night to put it down on paper. I shared it with our PBC team and it was instantly adopted and became a guiding light for our team to follow.  

Looking at it today I realize how lofty it was to strive for this vision to be achieved in a short 8 years. But I’m also struck that much of my dream has come true now in 2025. Today, our beaches are among the cleanest in any urban community, and our streets are almost pristine compared to what they were back in 2005. The Coastal Trail from Rockaway to Linda Mar is filled with native habitat and there are all kinds of additional spaces in our neighborhoods and open spaces that have become native habitats. Our community has rallied behind stewardship and implemented cigarette butt-free beaches, a plastic bag and foodware ban, as well as other environmental initiatives. Bike paths are now marked throughout the city. Dumping is removed when it happens because citizens report it. Trash cans are more prevalent and better tended.   

Together we have learned to love the ocean with our hearts as well as our hands. So many now step up when the ocean brings in an inordinate amount of plastic wrap, plastic crates, crab traps, styrofoam, or even tsunami debris. We don’t need to call a 911 cleanup, because everyday walkers are there to keep it from washing back out.    

But the most impressive thing to me is the education and community that has resulted for all of us who have been leading the charge and to all of the volunteers helping at cleanup and restoration events. We’ve shown up, we’ve learned, and now we are dedicated to doing more. Not just us here in Pacifica but throughout the Bay Area. 

Thank you friends, PBC family, community groups, businesses, sponsors, volunteers, and all supporters for embracing a better, cleaner, healthier planet. Thank you for answering my calls for help or for financial support and for being a part of my life. I’m very proud of all we have accomplished in my 20 some years and know that the PBC team will continue leading the way to a healthier ocean and community. Please use your voice, set an example and roll up your sleeves to do what you can. And please, please, please know that each of us can make all of the difference in the world if we choose to do so.

*As of December 16, 2025